Recently an acquaintance told me, “I don’t believe in SEO”. And he’s not alone. But many best practices in SEO are just plain best practices…for any website.
I’m an SEO coach, so it might seem odd for me to say you don’t need one. But you might not. Continue reading “SEO Coach: Do you need one?”
If you’re fairly new to the online marketing world you might be a bit confused about the difference between SEM and SEO. Here’s a brief overview and definitions.
It is impossible to overstate the importance of keyword research in SEO. If you don’t choose the right keywords, even a first place ranking in Google is useless. Continue reading “The Importance of Keyword Research”
Do you have a mobile friendly website?
Here’s a stat to ponder. More people own mobile phones than toothbrushes. Whether it’s true or not (and I hope not), the sheer number of mobile phones has implications for search engine optimization.
SEO sometimes gets a bad rap. It’s dead. It’s a scam. It’s cheating. People offering SEO are ripping you off. And while any of those statements CAN be true, it is also true that SEO is a legitimate marketing practice that can yield great results.
Let’s have a closer look at what SEO is, and isn’t. Continue reading “What SEO Is – and Isn’t”