Recently an acquaintance told me, “I don’t believe in SEO”. And he’s not alone. But many best practices in SEO are just plain best practices…for any website.
If you’re fairly new to the online marketing world you might be a bit confused about the difference between SEM and SEO. Here’s a brief overview and definitions.
SEO sometimes gets a bad rap. It’s dead. It’s a scam. It’s cheating. People offering SEO are ripping you off. And while any of those statements CAN be true, it is also true that SEO is a legitimate marketing practice that can yield great results.
Let’s have a closer look at what SEO is, and isn’t. Continue reading “What SEO Is – and Isn’t”