Smartphones, Toothbrushes and SEO

Do you have a mobile friendly website?

Here’s a stat to ponder. More people own mobile phones than toothbrushes.  Whether it’s true or not (and I hope not), the sheer number of mobile phones has implications for search engine optimization.

If you don’t have a responsive website (one that works well on every screen size from a smartphone to a desktop) you’ve got a problem. More than one problem, in fact.

Before we get to search engine visibility for non-responsive sites, think of the implications for your site visitors – and your business. Your potential customer is looking for you. They’re using a smartphone. And they can’t find you. Or your website doesn’t work on their device.

You just lost them.

If your website isn't responsive you've got a problem. More than one problem, in fact. Click To Tweet

And what about getting found in search engines? Google says most searches are now done from mobile devices, and they’ve given us plenty of warning about the quest to “make the web more mobile friendly”. The effort has been underway for quite a while, and is ongoing.

The bottom line:  A mobile friendly website will rank better in searches done from mobile devices. And remember, that is now most searches.

You've had plenty of warning from #Google. Is your website mobile friendly yet? Click To Tweet

Don’t have a mobile friendly site? Sooner or later, it will hurt your site visibility.  Google says you still might rank well if you have a ton of great, highly relevant content. You might. For how long is anyone’s guess right now.

The practice of having a beautiful main site and then a pared down one for mobile isn’t a great strategy anymore either.  Google – and your site visitors – expect an equivalent experience from desktop to mobile.

Want to find out if Google thinks your site is responsive enough for the needs of mobile users? Here’s a handy mobile friendly test.

If you’re interested in more reading about mobile friendly websites, Search Engine Watch offers this article on ‘Mobilegeddon’. There’s also an entry about mobile-first indexing on Google’s Webmaster Central Blog.

I think I only know one person who doesn’t have a mobile phone (Hi Pat!). How about you?

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