This post was originally published in July 2017 and has been updated to include newer information on getting your site found by Google.
How do you submit a site to Google? Perhaps the better question is SHOULD you submit your site to Google. The answer? Not anymore.
Just because you are not ranking for your search terms it doesn’t mean Google doesn’t know about your site. There’s a big difference between not being indexed and not ranking. We’ll cover that in another post, but for now, let’s find out if your site is already in the Google index.
If your site has been around for a while it is likely already in the index. If it’s new, it may not be.
Go to Google.com and in the search bar, enter the following: site:yoursitename.com. If you see any results, your site is in the index and there is no need to submit.
If your site is not in the Google index, you’ll see something similar to the image below. In that case, what do you do?
Submit a Site to Google
In an earlier version of this post we noted that you could use Googles ‘submit URL’ tool, although we cautioned there were no guarantees, and it could take a long time. But since then Google has removed the tool entirely and is recommending new ways to let them know about your site.
Google now suggests you use their tools included in Search Console as we recommended in our earlier post.
Use Search Console
Search Console will tell you if your site is indexed, how many and which pages Google knows about, and whether there are any errors that might be causing problems (along with a host of other information). It’s a valuable resource you should be taking advantage of.
If for any reason you don’t want to use it, there are other options.
Site Submission Alternatives
Getting links from other sites that are already in the Google index is a great way to go.
When search engines find a link, it’s an indication that someone else thinks your content is worthwhile. The words used in the link to your site and in the surrounding text also give search engines some context – an idea of what your site is about. In effect, you get a head start.