Recently an acquaintance told me, “I don’t believe in SEO”. And he’s not alone. But many best practices in SEO are just plain best practices…for any website.
SEO sometimes gets a bad rap. It’s dead. It’s a scam. It’s cheating. People offering SEO are ripping you off. And while any of those statements CAN be true, it is also true that SEO is a legitimate marketing practice that can yield great results.
Let’s have a closer look at what SEO is, and isn’t. Continue reading “What SEO Is – and Isn’t”